June only — Free water bottle worth £12.50 + entry to the £100,000 Giveaway with every order
The New You Plan
★★★★★Excellent · 19,500+ reviews
🏆 10 Stone Lost · £10,000 Winner - Tessa
Tessa before and after her transformation with The New You Plan

★★★★★ "Lost 18lbs in 21 days. 10 stone in 10 months."

START MY 21 DAYS →

Lose 10–17lbs in 21 days*

The plan 200,000+
people used to lose
weight when
nothing else worked.

Simple system. Four meals a day. Everything chosen for you.

🧠 No stress✓ No decisions🍽️ No starving
SAVE 48%

Most diets fail because they're complicated, expensive and taste awful. We fixed all three.

The 21 Day Kickstart bundle — meals, snacks and free gifts📦 84 Meals Included
£99.99£192.27

4 meals a day · 21 days · 84 meals

just £1.15 per meal

You save £92.28 🎉

✦ All your food + support for just £33 a week
  • ✓Free Welcome Pack — blender bottle & journal (worth £13.98)
  • 🎁June only: free "I Can, I Will, Watch Me" water bottle (worth £12.50)
  • ✓Free 10 Pineapple Boosts — natural energy & focus (worth £10.99)
  • ✓40% off your next order + free UK & Ireland delivery
  • ✓I AM IN poster + entry to the £100,000 Giveaway
Start My Kickstart →

or 4 payments of £25.00 with Clearpay

As featured in
VogueDaily MailCosmopolitan
WHAT'S IN YOUR 21 DAYS

Pick any 4, any time.

Shakes for breakfast, a soup for lunch, a meal bar on the go and a dessert after dinner? It's entirely up to you. We've hand-picked our most popular flavours so you can discover what you love — then top up with your favourites.

Shakes
Shakes
Thick, creamy and ready in 60 seconds.
Soups
Soups
Warm, savoury and comforting.
Porridges
Porridges
Hearty, filling and warming.
Savoury Meals
Savoury Meals
Real dinners — no cooking required.
Sweet Desserts
Sweet Desserts
Yes, dessert. And it keeps you on track.
Meal Bars
Meal Bars
Grab-and-go, no prep, no mess.
Crisps
Crisps
Crunchy, protein-packed snacking.
…and so much more
…and so much more
Over 50 flavours across the whole range — there's something for every taste.
🎁
Plus gifts & 24/7 support
Welcome pack, water bottle & community included.

No guesswork. No risk. Try our most popular flavours, find your favourites, then enjoy 40% off your next order.

Don't love a flavour? We'll swap it or refund it.

Real members. Real results.

21 days is where it starts. Here's where it leads.

The 21 Day Kickstart is your chance to place a bet on yourself. Go all in for three weeks and let us show you what you're capable of — with your nutrition sorted, your motivation high, and a whole community behind you every step.

Tessa — Lost 10 stone
Member — Dressed to dazzle
Member — Stronger sideways
Member — Total transformation
Member — Whole new me
Member — Gym-ready
Member — I did it!
Member — Profile reveal
Gillian — Transformed
Mimmm — Side-by-side
Rachael — Stairs to slay
Member — New chapter
Member — In progress
Member — Side profile
Member — Pub to power
Member — Door reveal
Member — Cruise glow-up
Tessa — Lost 10 stone
Member — Dressed to dazzle
Member — Stronger sideways
Member — Total transformation
Member — Whole new me
Member — Gym-ready
Member — I did it!
Member — Profile reveal
Gillian — Transformed
Mimmm — Side-by-side
Rachael — Stairs to slay
Member — New chapter
Member — In progress
Member — Side profile
Member — Pub to power
Member — Door reveal
Member — Cruise glow-up
🏆
Big transformation ahead?
21 days to build unstoppable momentum.
✈️
Holiday coming up?
Feel incredible in your holiday clothes.

Your nutrition. Your motivation. Your support. All handled.

You just show up.

What a day on plan actually looks like

No planning. No willpower. Just four simple swaps.

☀️
Morning
A creamy shake or warm porridge. Ready in 60 seconds, keeps you full all morning.
🥣
Midday
A comforting soup or shake. No meal-prep, no 'what do I eat' panic — it's already sorted.
🍽️
Evening
A proper savoury meal: creamy Potato & Leek, Indian Dahl Curry, or Broccoli & Fusilli Pasta. Real food that tastes like a treat, not a diet.
🍫
Anytime
A bar or a chocolate brownie when you fancy something sweet. You're never going without.
Nutritionally Complete
💪
High Protein
Protects muscle
🌿
High Fibre
Keeps you full
💊
26 Vitamins & Minerals
Complete nutrition
🔥
Calorie Deficit
Built in for you
START MY 21 DAYS →
What's £33 really worth?

Same £33. Very different week.

It's not about spending more — it's about where your money already goes. For about £33 a week, you could have…

⭐ THIS ONE
£33
A full week of food, packed with the nutrients to get you healthy and feeling good
£33
One takeaway — gone in twenty minutes
£33
A supermarket top-up you'll forget by next week
£33
A sale bargain still sitting in your wardrobe

This week, that £33 could be the one that finally changes things.

Julie-Ann, Founder of The New You Plan
Julie-Ann, Founder — still here every day.

Not another faceless diet brand.

Founded in 2009 by Julie-Ann — what began as one person with a mission is now one of the UK's most trusted weight-loss brands, with Julie-Ann still right here in the community supporting members every step.

Since 2009
Trusted & family-led
400,000+
meals shipped every month
22,714
Excellent reviews on Trustpilot
Secret Slimmers

The secret to success: you're never alone

Willpower alone was never the problem. That's why every member gets instant access to thousands of people just like you — sharing wins, wobbles, and cheering each other on every single day.

💬 24/7 support & motivation🎉 Daily wins & celebrations🤝 Nobody judges you here🏆 Free food competitions
★★★★★
"The New You Plan has given me my life back!"
I set out with the 'I can. I will. Watch me!' attitude The New You Plan taught me — and I'm doing it! 10.5 stone down and well on my way to a healthier, amazing life. Every day I find more of the confidence I'd lost.
— Amy
★★★★★
"The most weight I've ever lost — 33lbs!"
This is the longest I've ever stuck to a diet, and the most I've ever lost. I'm so grateful to have found a plan with meals I can enjoy — foods you wouldn't think you could have on a diet — and all the support you get with it.
— Becky B
★★★★★
"Over 9 stone gone — forever."
After years of trying and failing, I finally found the plan for me. Life. Changed. Forever. So grateful to this company for the tools to lose the weight — and for boosting my confidence and cheering me on every day.
— Dionne
★★★★★
"I've done things I never thought I'd do again."
I joined weighing 13st 10lb, in medical menopause and just weeks after spinal surgery. I wasn't living — just going through the motions. My last weigh-in was 9st 1lb. I've got me back.
— Anne-Marie
★★★★★
"I had a holiday to aim for — and I'm still here."
I'm not normally one to believe in this type of diet, but I was desperate to change something. After seeing the results, the amazing support group and how much the people who run this brand really care, I decided to keep going to a happier me.
— Becky J
★★★★★
"The New You Plan has given me my life back!"
I set out with the 'I can. I will. Watch me!' attitude The New You Plan taught me — and I'm doing it! 10.5 stone down and well on my way to a healthier, amazing life. Every day I find more of the confidence I'd lost.
— Amy
★★★★★
"The most weight I've ever lost — 33lbs!"
This is the longest I've ever stuck to a diet, and the most I've ever lost. I'm so grateful to have found a plan with meals I can enjoy — foods you wouldn't think you could have on a diet — and all the support you get with it.
— Becky B
★★★★★
"Over 9 stone gone — forever."
After years of trying and failing, I finally found the plan for me. Life. Changed. Forever. So grateful to this company for the tools to lose the weight — and for boosting my confidence and cheering me on every day.
— Dionne
★★★★★
"I've done things I never thought I'd do again."
I joined weighing 13st 10lb, in medical menopause and just weeks after spinal surgery. I wasn't living — just going through the motions. My last weigh-in was 9st 1lb. I've got me back.
— Anne-Marie
★★★★★
"I had a holiday to aim for — and I'm still here."
I'm not normally one to believe in this type of diet, but I was desperate to change something. After seeing the results, the amazing support group and how much the people who run this brand really care, I decided to keep going to a happier me.
— Becky J

← swipe for more →

Real results from real members. Individual results vary. 94% customer satisfaction score.

Your questions, answered honestly.

No spin. Here's exactly what to expect.

Will I be hungry?+
Here's the surprising truth: most people feel less hungry on plan, not more. Yes, the portions are smaller — but most members tell us their appetite settles within the first few days, and the constant hunger they expected just doesn't show up. It's very different from a 'moderate diet' where you cut back just enough to feel hungry all day and grind on willpower. With four nutritionally complete meals spread across your day, you're eating little and often — fuelled and satisfied, not starving.
I've tried everything and always give up.+
So have most of our members — that's exactly why this works. There are no decisions to fight, no recipes to plan, no calorie maths. It's done for you. And you're not relying on willpower alone: our Secret Slimmers community is with you 24/7, cheering you on through the wobbly days. You don't have to be disciplined. You just have to start.
Can I do this alongside Mounjaro or Ozempic?+
Many of our members do. GLP-1 medications curb your appetite, and our nutritionally complete meals make the most of that smaller window — protein to protect your muscle, plus 100% of the vitamins and minerals you need so you lose fat, not nutrition. We'd always say check with your prescriber first, but our plan and your medication can work hand in hand.
Is it actually safe and healthy?+
Yes. Every meal is nutritionally complete — designed to give you 100% of the vitamins, minerals and protein your body needs, just at a lower calorie level. We've been doing this since 2009, with over 400,000 meals shipped every month. As with any weight-loss plan, if you're pregnant, breastfeeding, under 18 or managing a health condition, check with your GP first — but for most people, this is a safe, proven way to lose weight.
What happens after 21 days?+
Most people finish their 21 days around a size smaller — but the bigger win is what's happened on the inside: you've built real habits, broken the start-stop cycle, and proved to yourself that you can do this. From there, you choose what's next. Want to keep going hard? There's a plan for that. Want fast results with a bit more flexibility? Covered. Just want to hold your new weight and maintain? We've got you. Whatever your goal, we'll help you find the plan that fits your life — you'll never be left wondering 'what now.'
What if I don't like the taste?+
Then you don't pay for it — simple. We've got over 50 flavours across shakes, soups, meals, bars and snacks, so there's something for every taste. But if any meal in your first order isn't for you, our Great Taste Guarantee means we'll swap it or refund it, no quibble. And you keep your free welcome gifts either way, just for giving us a try. That's how confident we are you'll love it.
Can I have other food and drink too?+
For maximum results, we recommend sticking to just your four daily meals — they give your body everything it needs, and anything you add can slow your progress a little. That said, you're not locked in a box. Alongside your meals you can have: skimmed milk in your tea and coffee; black tea, coffee and electrolytes; zero-calorie drinks; and if it keeps you on track, a small salad, some veg, or a little lean protein like white fish or chicken. So if a little something extra is what keeps you going rather than giving up — go for it. The best plan is the one you can actually stick to.

Your 21 days start today.

You can be exactly where you are in three weeks — or a size down, back in control, and proud you finally started. That's the whole bet. And it's risk-free: love it or get your money back.

🎟️ The £100,000 Giveaway

Get results on plan and enter for cash prizes — entries open August, October & December 2026. Every order comes with your I AM IN poster, ready for your moment.

What you get for £99.99

just £4.76 a day

per day, all food included

  • ✓84 meals + 3 snacks
  • ✓Free Welcome Pack — blender bottle & journal
  • ✓June only: free I Can, I Will, Watch Me water bottle
  • ✓Free 10 Pineapple Boosts
  • ✓40% off your next order
  • ✓Free UK & Ireland delivery
  • ✓I AM IN poster + £100,000 Giveaway entry

That's over £37 of free gifts — this month only.

🛡️ 30-day no-quibble money-back guarantee · keep the free gifts even if you refund · no subscription

Start My Kickstart →
4.5 Excellent
22,714 reviews on Trustpilot
Start My Kickstart →