
★★★★★ "Lost 18lbs in 21 days. 10 stone in 10 months."
Lose 10–17lbs in 21 days*
The plan 200,000+
people used to lose
weight when
nothing else worked.
Simple system. Four meals a day. Everything calculated for you.
Most diets fail because they're complicated, expensive and taste awful. We fixed all three.
📦 84 Meals IncludedFull product list visible in your basket — items may vary by availability.
4 meals a day · 21 days · 84 meals
just £1.15 per meal
You save £92.28 🎉
- ✓Free Welcome Pack — blender bottle & journal (worth £13.98)
- 🎁June only: free "I Can, I Will, Watch Me" water bottle (worth £12.50)
- ✓Free 10 Pineapple Boosts — natural energy & focus (worth £10.99)
- ✓40% off your next order + free UK & Ireland delivery
- ✓I AM IN poster + entry to the £100,000 Giveaway
or 4 payments of £25.00 with Clearpay
Pick any 4, any time.
Shakes for breakfast, a soup for lunch, a meal bar on the go and a dessert after dinner? It's entirely up to you. We've hand-picked our most popular flavours so you can discover what you love — then top up with your favourites.








No guesswork. No risk. Try our most popular flavours, find your favourites, then enjoy 40% off your next order.
Don't love a flavour? We'll swap it or refund it.
21 days is where it starts. Here's where it leads.
The 21 Day Kickstart is your chance to place a bet on yourself. Go all in for three weeks and let us show you what you're capable of — with your nutrition sorted, your motivation high, and a whole community behind you every step.


































Your nutrition. Your motivation. Your support. All handled.
You just show up.
What a day on plan actually looks like
No planning. No willpower. Just four simple swaps.
Same £33. Very different week.
It's not about spending more — it's about where your money already goes. For about £33 a week, you could have…
This week, that £33 could be the one that finally changes things.

Not another faceless diet brand.
Founded in 2009 by Julie-Ann — what began as one person with a mission is now one of the UK's most trusted weight-loss brands, with Julie-Ann still right here in the community supporting members every step.
The secret to success: you're never alone
Willpower alone was never the problem. That's why every member gets instant access to thousands of people just like you — sharing wins, wobbles, and cheering each other on every single day.
← swipe for more →
Real results from real members. Individual results vary. 94% customer satisfaction score.
Your questions, answered honestly.
No spin. Here's exactly what to expect.
Will I be hungry?+
I've tried everything and always give up.+
Can I do this alongside Mounjaro or Ozempic?+
Is it actually safe and healthy?+
What happens after 21 days?+
What if I don't like the taste?+
Can I have other food and drink too?+
Your 21 days start today.
You can be exactly where you are in three weeks — or a size down, back in control, and proud you finally started. That's the whole bet. And it's risk-free: love it or get your money back.
Get results on plan and enter for cash prizes — entries open August, October & December 2026. Every order comes with your I AM IN poster, ready for your moment.
just £4.76 a day
per day, all food included
- ✓84 meals + 3 snacks
- ✓Free Welcome Pack — blender bottle & journal
- ✓June only: free I Can, I Will, Watch Me water bottle
- ✓Free 10 Pineapple Boosts
- ✓40% off your next order
- ✓Free UK & Ireland delivery
- ✓I AM IN poster + £100,000 Giveaway entry
That's over £37 of free gifts — this month only.
🛡️ 30-day no-quibble money-back guarantee · keep the free gifts even if you refund · no subscription
Start My Kickstart →